IN THE LAST FEW YEARS , the cost of acquiring new customers has increased 60%. Marketing is more expensive and customers have a lot more choice. As marketers, we’re constantly looking for innovative ways to make a real connection with our prospects to get them to take action and gain their trust.
We have compiled a list for you to help you connect with more homeowners in your local market.
BEST PRACTICES FOR DIRECT MAIL
Personalization: Get your prospects’ attention with personalized messages, local context, and an exciting design
CTA & offer: Provide a compelling offer and a clear call-to-action, like visiting a website or going into a store
Tracking: Ensure you have tracking in place through custom QR codes, pURLs, or UTMs in URLs to accurately track conversions. Direct mail should never be in a silo. Track, measure, and bring data back into your CRM to optimize future campaigns
Branding: Make it easy for the recipient to know who’s mailing them by including your logo and other brand elements
Create a sense of urgency: Motivate your recipient to take action by conveying a sense of urgency so they take action immediately 1 2 3 4 5 Modern Marketer’s Guide to Customer Acquisition with Direct Mail 5 Modern Marketer’s Guide to Customer Acquisition with Direct Mail.
Interested in 1000 FREE POSTCARDS? OFFER BUTTON HERE (mylene – referencing the 1000 free postcard offer form)