Get clear on your POSTCARD offers
IN THE LAST FEW YEARS, the cost of acquiring new customers has increased by 60%. Marketing is more expensive and customers have a lot more choices. As marketers, we’re constantly looking for innovative ways to make a real connection with our prospects to get them to take action and gain their trust.
You have to think;
“Are all my competitors using social media ads only?”
“Maybe it would be a great time for me to hit my local market with some focused postcard direct marketing?”
We have compiled a list for you to help you connect with more homeowners in your local market.
When designing an offer on a postcard in the home improvement space, it’s important to focus on the key elements that will attract and convert potential customers. Here are some tips to keep in mind:
Make it eye-catching: Your postcard needs to stand out in the mailbox, so use high-quality images and bold, attention-grabbing text to catch the recipient’s eye. If you would like design help – our team has been doing this for 18 years and has proven methods and a/b test already done for you!
Highlight your offer: Your offer should be prominently displayed on the postcard and clearly communicate the value that you’re offering to potential customers. This could be a discount on services, a free consultation, or a special promotion.
Include a call-to-action: Make sure that your postcard includes a clear call-to-action that tells recipients what to do next. This could be visiting your website, calling for more information, or scheduling a consultation.
Emphasize your expertise: In the home improvement space, customers want to work with professionals who have experience and expertise. Make sure that your postcard communicates your qualifications and credentials, and highlights any awards or recognition that you’ve received.
Use your BluePagesPro custom QR code: A QR code is a great way to make it easy for customers to learn more about your business and take advantage of your offer. Make sure that your custom QR code is prominently displayed on the postcard and leads to a landing page that is optimized for conversions.
By focusing on these key elements, you can create a postcard that effectively communicates your offer and generates leads for your home improvement business. Don’t forget to track your results and make adjustments as needed to continually improve the effectiveness of your marketing efforts.
BEST PRACTICES FOR DIRECT MAIL
Personalization: Get your prospects’ attention with personalized messages, local context, and an exciting design
CTA & offer: Provide a compelling offer and a clear call-to-action, like visiting a website or going into a store
Tracking: Ensure you have tracking in place through custom QR codes, pURLs, or UTMs in URLs to accurately track conversions. Direct mail should never be in a silo. Track, measure, and bring data back into your CRM to optimize future campaigns
Branding: Make it easy for the recipient to know who’s mailing them by including your logo and other brand elements
Create a sense of urgency: Motivate your recipient to take action by conveying a sense of urgency so they take action immediately 1 2 3 4 5 Modern Marketer’s Guide to Customer Acquisition with Direct Mail 5 Modern Marketer’s Guide to Customer Acquisition with Direct Mail.
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