The Situation
Sparrow Engineering, an HVAC Contractor servicing the Colorado Springs, CO area, was looking for a creative way to stand out from the competition and reach new customers; that’s when they called BluePagesPro.
The Solution
After speaking with the marketing experts at BluePagesPro, Sparrow Engineering decided on a direct mail campaign.
The postcard design was successful because:
- The postcard printing was done using variable data, so each postcard was printed with the recipient’s first name as part of the design. A great way to personalize postcards and stand out from the rest of the mail.
- A new customer special – 50% off labor and parts.
- A 5-star review from a prior customer, which builds credibility.
- The BluePagesPro custom QRCODE directs traffic to your landing page.
Even the most spectacular postcard design will fall flat if it’s sent to people who don’t need the services offered. Sparrow Engineering needed to get their message in front of individuals who would need repairs to their heating and air conditioning units. So they chose to purchase a consumer list of single-family homeowners in their service area, thus guaranteeing every recipient would need their services now or in the future. They did a one-time mailing of 1,000 flyers.
The Results
894% Return on Investment!
From his first postcard campaign, he generated 2 leads and converted 1 into a new customer! This one client generated the company $8,000 in revenue! That’s an ROI of 894%!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other HVAC companies!
This concept also works for all other home improvement businesses.
Direct Mail is VERY alive.
-Alex
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