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Every business owner knows that an essential part of a successful business is a successful brand. The more recognizable your business is to your poten...

A tiered pricing strategy may just be the key to closing more deals and increasing your average job size. Good, Better, Best pricing – also known as...

Give your customers the purchasing power to afford the projects they actually want. Every homeowner’s financial situation is different. Some can foo...

Follow these easy tips to ensure that your clients feel good about working with your firm If you want to encourage clients to recommend your business ...

Referral Marketing Referrals are an important source for lead generation for businesses of all sizes and in all industries. That’s the reason we...

Do you ever find that your motivation to sell and to just pick up that phone is elusive? Let’s face it. The world of selling is hard. If it were...

You’ve put in the work, you know your solution is a good fit for your prospect, and you’re eager to get the project off the ground. But before...

Home improvement marketing is more than paying for a few ads and hoping that the right homeowners will see your services. If you want to maximize your...

Budgeting and financing are two critical topics homeowners want to discuss when hiring a home improvement contractor. Homeowner financing trends are a...

How many leads have come into your business that did not close? How many leads have come into your business since the beginning of time that never clo...

There are only 4 ways to grow your business. Not 100, not 1,000 — just 4. You might be thinking that can’t be right, but I assure you it is. Once ...

Homeowner demographics are changing. As a home improvement contractor, you interact with both old and young homeowners each day. So, when you connect ...

Show your past clients, customers, friends, family and neighbors how much they mean to you with the following activities...

As a business owner, you’re no doubt keenly aware that your client base is the lifeblood of your company. A steady stream of new customers allows yo...

Kids are instinctive about something I like to call the 11x Rule of Repetition. It’s a marketing secret that every child knows – and you should, t...