When you are writing Blogs and Post on Social Media:
Make sure to use PROBLEM – AGITATE – SOLUTION writing methods.
Here’s how simple it is to understand:
- Problem: Identify your reader’s pain point
- Agitate: Stir it up so it hurts to the point of discomfort
- Solve: Deliver a solution
There are many copywriting formulas you can use. But mastering this one technique will set you well on your way to writing clear, concise, and compelling copy.
In this post, I’m going to break down these individual points in detail. Afterward, I’ll share some examples and show you why this formula is so powerful.
Let’s get started!
Here is some example of how you can frame it all up.
Roofing:
Here’s an article using the Problem-Agitate-Solution method on why a homeowner would want a roof inspection:
This is very painful…
As a homeowner, one of the most important aspects of maintaining your home is keeping your roof in good condition. However, many homeowners overlook the importance of regular roof inspections. Without proper maintenance, your roof could be at risk of damage or deterioration, which could lead to costly repairs or even a complete roof replacement.
Now…
Imagine waking up to a leaky roof during a heavy rainstorm. The damage is not only frustrating but expensive and could have been prevented with a simple roof inspection. Even if you don’t notice any visible damage, there could be underlying issues that could be causing damage to your home without you even realizing it. In addition, most insurance policies require regular roof inspections to maintain coverage, so failing to get an inspection could put you at risk of losing coverage in the event of damage.
We can fix it for you!
The solution to these potential problems is simple: get a regular roof inspection. A professional roof inspector can assess your roof for any damage or issues, such as missing shingles, cracks, or leaks. They can also inspect your gutters, flashing, and ventilation systems to ensure that they are in good working condition. By catching potential problems early, you can avoid more costly repairs down the line, and ensure that your home is protected from the elements.
In addition to saving you money on repairs, regular roof inspections can give you peace of mind, knowing that your home is in good condition and protected from damage. With a little bit of preventative maintenance, you can ensure that your roof lasts for years to come and protect your investment in your home.
We are here to help so if you’re a homeowner, it’s important to prioritize regular roof inspections to protect your investment and avoid costly repairs down the line. By addressing potential issues early, you can avoid damage to your home and ensure that your roof lasts for years to come.
Here is an HVAC example:
Can you do the same for HVAC and why they may want to have an HVAC inspection
Sure, here’s an article using the Problem-Agitate-Solution method on why a homeowner may want to have an HVAC inspection:
HVAC can leave you really hot and cold- but rarely at the same time!
As a homeowner, maintaining your home’s heating, ventilation, and air conditioning (HVAC) system is crucial for ensuring the comfort and safety of your family. However, many homeowners overlook the importance of regular HVAC inspections. Without proper maintenance, your HVAC system could be at risk of damage or deterioration, which could lead to costly repairs or even a complete system replacement.
Stories like this are so common…
Imagine waking up on a cold winter morning to find that your heating system has stopped working. Or worse, during the hottest day of summer, your air conditioning system fails to cool your home properly. Not only is this uncomfortable for you and your family, but it can also lead to health problems, such as respiratory issues if the air quality is compromised. In addition, a poorly maintained HVAC system can lead to higher energy bills, as it has to work harder to maintain the desired temperature.
Solution:
For us the fix is easy!
The solution to these potential problems is simple: get a regular HVAC inspection. A professional HVAC technician can assess your system for any damage or issues, such as dirty air filters, worn-out components, or leaky ductwork. They can also ensure that your system is running efficiently, which can save you money on energy bills.
By catching potential problems early, you can avoid more costly repairs down the line, and ensure that your HVAC system is operating safely and effectively. Regular HVAC inspections can also improve the indoor air quality in your home, which can reduce the risk of respiratory issues and other health problems.
In addition to saving you money on repairs and energy bills, regular HVAC inspections can give you peace of mind, knowing that your family is comfortable and safe in your home. With a little bit of preventative maintenance, you can ensure that your HVAC system lasts for years to come and protect your investment in your home.
So, if you’re a homeowner, it’s important to prioritize regular HVAC inspections to protect your investment and avoid costly repairs down the line. By addressing potential issues early, you can avoid discomfort and health problems for your family, save money on energy bills, and ensure that your HVAC system is operating safely and effectively.
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