The Economy is CRASHING – How can I help more homeowners?
As a home improvement contractor, finding new customers and keeping your business afloat during tough economic times can be challenging. However, there are ways to not only attract more customers but also help them finance their home improvement projects. In this Contractor Coffee Shop blog post, we’ll discuss some strategies that can help you do just that.
1. Offer financing options
If you follow me, you know I am crazy about offering affordable payment options – early – always, and often. And now is the time to make that happen.
One of the easiest ways to help customers finance their home improvement projects is to offer financing options at the point of sale. By partnering with a reputable financing company, you can provide your customers with flexible payment options and make it easier for them to afford your services. This can not only help you close more deals but also increase customer loyalty and satisfaction.
This is not just for RETAIL, more and more Strom Restoration pros are helping homeowners with deductibles and lump sum than ever.
2. Leverage social media
Love it or Hate it, it is not going anywhere. You must adapt, and make educational videos and real content for your local market. We have some amazing helpful pros that speak to this every shingle day. Check out Jordan Harrison, the guy is a machine when it comes to “giving back.”
Social media can be a powerful tool for reaching new customers and showcasing your services. Make sure you have a presence on popular social media platforms like Facebook, Instagram, Youtube and Twitter. Share pictures of your completed projects, customer testimonials, and other relevant content that can help you establish trust and credibility with potential customers. You can also use social media to run targeted ads and promotions to attract new customers.
3. Focus on customer service
Word-of-mouth referrals are one of the most effective ways to attract new customers. To ensure that your customers are satisfied with your services, focus on providing exceptional customer service. This includes things like responding promptly to customer inquiries, keeping customers informed throughout the project, and following up after the job is completed. Happy customers are more likely to recommend your services to their friends and family, which can help you build a loyal customer base.
4. Attend trade shows and events
Trade shows and events can be a great way to network with other professionals in your industry and attract new customers. Look for trade shows and events in your local area and consider setting up a booth to showcase your services. You can also attend workshops and seminars to learn about new trends and technologies in your industry, which can help you stay ahead of the competition.
If you are doing local trade shows, please have an AMAZING AND IRRESISTIBLE OFFER TO talk about and capture the attention of walker-buyers.
You must ENGAGE and pull out the real NEED from people at these shows, then move them through a lead/relationship capture funnel. A QRCODE and automated CRM drip system will help you develop a lasting relationship and nurture-educate until they are ready to do business with you.
5. Create educational content
Creating educational content, such as blog posts, videos, and infographics can help you establish yourself as an expert in your field. By sharing your knowledge and expertise, you can build trust and credibility with potential customers and attract more business. Make sure your content is informative, engaging, and relevant to your target audience.
In conclusion, finding new customers and helping them finance their home improvement projects in a down economy can be challenging. However, by implementing the strategies we’ve discussed in this blog post, you can increase your visibility, attract more customers, and build a loyal customer base.
We are here to help on all of the above topics, whether is it a custom landing page or financing at the point of sale – we simply have you covered!
Cheers – Chris