When to offer financing

by | Jul 12, 2022 | Blog

All my customers pay cash.

Sure they do.

That is the only answer, even if they are not interested in financing options, let them know that they exist.

As an experienced contractor, you may be at the point where you can do your sales pitch in your sleep. However, if offering payment options to all potential clients isn’t part of your routine, you may be leaving money and business on the table. Here are some of the reasons why you should always offer payment options to every customer:

Secure More Jobs

Leaving a pitch without mentioning payment options may cause a homeowner to seek out other bids or postpone their project altogether. On average, when offered a choice of a Same-As-Cash Loan, Hybrid Loan and or a low monthly payment, you can nearly double your close rate.

Expand your Business

By selecting one of our lending options, your customers will be provided with the ease, convenience, and flexibility that may not be available with other types of home renovation loans. The smoother experience your client has, the more likely they are to hire you for future projects or recommend you to their friends and family. Plus, by including financing options in all of your marketing materials, you may be able to eliminate some of the lead generation work on your end, saving you time and resources. A lot of our contractors meet new customers just by introducing the Easy Payment Calculator on their BluePages ProLite and Pro Plans (DEMO)


“Offering payment options is part of our normal sales routine. I strongly encourage implementing payment options into your sales routine…it will, without a doubt, increase your average job size. You’ll see greater satisfaction from your customers and, overall, it’ll improve your business.” — DreamWorx Roofing

Quick Funding Process

As a contractor, time is of the essence when it comes to your work. With a quick approval and funding process, you can start and finish jobs sooner. About 4 out of 5 people who apply for financing with us are approved. This means that a prospect may be able to qualify for a loan with us that they may not have been able to with a traditional lending option. Payment comes via ACH direct deposit to your business account.

More Satisfied Homeowners

Many homeowners underestimate how much a renovation is going to cost and may experience a bit of “sticker shock” when meeting with a contractor. As a result of this, they may decide to downgrade or cut items from their plans to help save money. In fact, more than one-third of homeowners wish they had invested more money into a project to get the end result they truly wanted. By offering payment options in your initial pitch, you can help eliminate the apprehension your customers may feel when it comes to paying for the renovation. Remember that even prospects who appear to be well off may be interested in ways to maximize their money.

Times have changed

Many of your customers may have traditionally paid for their projects using home equity lines of credit, credit cards, or cash. However, with the home improvement industry ever evolving, more and more homeowners are looking for the ease and convenience that payment options can provide when it comes to completing their renovation projects.


Even for customers who were planning on paying in cash, using a loan gives them more freedom and convenience. For example, with a same-as-cash loan, customers can hold onto their cash during the project, giving them more freedom without having it tied up in their project. As long as the loan is paid off before the end of the same-as-cash period, the interest is waived. Hybrids are really taking off now too – a combination of PROMO and LONG TERM low monthly fixed options.

Loans to 100k

This lets your customers get the project they want without needing to compromise their vision by using lower-cost/quality materials or delaying parts of their project to make things more affordable — allowing for contractor margins to stay strong.


Unlike a home equity line of credit (HELOC), our loans are unsecured, which means customers don’t need to use their home as collateral when using your payment options.

Plus, it’s been shown that contractors who offer payment options to every customer can improve their cash flow, increase leads, boost close rate, grow average project size, eliminate discounting, and reduce cancellations.

Don’t wait another minute to add this powerful tool to your business. Right on your BluePage – easy apply and approvals in under a minute!

Learn More About the Payment Options You Can Offer and add a Financing Portal to your BluePage

If you’re a contractor and are interested in learning more about why you should offer to finance. We’re happy to show you how to close deals as a contractor with easy and flexible payment options and more.

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